1. FIND YOUR “ONLY”

2. DECLARE YOUR AUTHENTICITY

3. WRITE YOUR FOUNDERSONG™

Structure: A SONG INSPIRED MANIFESTO FOR YOUR BRAND TO STAND ON.

We use classic song structure as the foundation:

1. The Opening Line (aka The Hook)

Grabs attention. Speaks directly to a pain point or identity.

Prompt:

“Most [audience] are tired of [problem]...”
“But the truth is, they don’t need [common solution], they need [your truth].”

Example:

“Most creators are tired of content that gets likes but no revenue.
But the truth is, they don’t need more posts—they need a message that moves people.”

2. The Verse (aka The Origin Story)

Why you? Why this? Shows vulnerability + credibility.

Prompt:

“I used to be [old identity]... until [trigger event or problem].”
“That’s when I learned [core insight].”

Example:

“I used to be a musician with no brand strategy—just talent and grind.
Until I realized nobody buys what they don’t understand. That’s when I started building brands that sounded like people.”

3. The Pre-Chorus (aka The Shift)

The turning point: what you discovered that others need.

Prompt:

“That realization helped me [new skill]...”
“And now I help others [core transformation].”

Example:

“That shift helped me turn stories into scalable offers.
Now I help creative founders do the same—without selling out or burning out.”

4. The Chorus (aka The Brand Promise)

This is your punchline. Your mission. Your clarity.

Prompt:

“I help [audience] do [outcome] by [unique method].”
OR
“I help [X] get [Y] without [Z].”

Example:

“I help creatives turn their story into a business that scales—with structure, soul, and storytelling.”

5. The Bridge (aka The Stand You Take)

What do you believe? What do you stand against?

Prompt:

“What I am not, is…”
“What I believe is…”

Example:

“What I am not, is another hype-driven growth hacker.
What I believe is that story builds trust, and trust builds revenue.”

EXAMPLE FOUNDERSONG™

“Most creators are tired of content that gets likes but no revenue.
But the truth is, they don’t need more posts—they need a message that moves people.
I used to be a musician with no brand strategy—just talent and grind.
Until I realized nobody buys what they don’t understand.
That shift helped me turn stories into scalable offers.
Now I help creative founders do the same—without selling out or burning out.
I help creatives turn their story into a business that scales—with structure, soul, and storytelling.
What I am not, is another hype-driven growth hacker.
What I believe is that story builds trust, and trust builds revenue.”